Our bricks and mortar store is based in the Arts, Fashion, Music and Theatre neighbourhood of Braamfontein, Johnnesburg. Braamfontein commonly known as “Braam” is compared to Europe’s because of the lifestyle, coroprate offices and creatives roaming the streets.
Our product range presents quality clothing to affordable prices for men and women, contemporary and current. Clear sections in the collection make it easy for you to find what you are looking for, everything from Casual/Streetwear, Party, Work to Limited Edition.
Fashion is very important. It is life-enhancing and, like everything that gives pleasure, it is worth doing well.
Jocelyn Andrews – Director
87 De Korte Street
(corner of Melle Street)
DOE: “Stay different”
DOE is an emerging brand. – Our strength lies in our diversity within the brands we stock. We aspire to bring you affordable yet stylish fashion pieces across all four categories within our brand; Casual/Street wear, Work, Party and Limited Edition.
With a smorgasbord of different European brands, you are guaranteed to find something that tickles your fancy at DOE. Our inspiration heeds from the culturally rich streets of Stockholm, we have our street style down to a flawless skill… Time to be cool, casual and attractive at DOE! The assortment presents the casual Sunday basics, to a street Business look and just by adding a lil detail, “Voila!” you have a party look. The idea permeates easy living as well as easy matching.
We give you limited quantities of each style, in each brand, keeping it Exclusive. Our goal is to create sustainable employment, support positive social, cultural and environmental shifts within South Africa.
Vibrant prints and colour can be quite intimidating for some people whilst they are quite easy to pull off and enjoy for others. On the extreme side of fashion preference, you get people who are print obsessed. They simply cannot live without them that each of their looks is accented with a print or full-on mixed and clashed prints. One of the key trends for this spring summer 2017 is tropical or Havana prints with a strong emergence of Cuban collar shirts design element. It comes as no surprise that the sound, taste, colour and texture of Cuba now have a strong influence in fashion. As fashion always mirrors the socio-cultural, economic and politics of a particular time. Travel and Leisure report that Cuba’s tourism ministry reported 4 million visitors in 2016, a 13 percent increase from 2015. Cuba, the largest Caribbean island, rose in popularity since December 2014, when President Obama first announced plans to restore a diplomatic relationship between the United States and Cuba. That’s when it started becoming easier for Americans to visit the island nation that floats just 90 miles off Floridian shores. In 2016, Travel + Leisure named Cuba as one of the best places to travel.
Some of the key factors that show that fashion and fashion lifestyle is currently into Cuba and what the Caribbean island has to offer is the fact that Karl Lagerfeld presented Chanel‘s Resort 2017 show in Havana on May 3, 2016. Also, noticeable was the W Magazine August 2015 fashion editorial starred by Joan Smalls and Adriana Lima titled “Viva Cuba”. That was photographed by Alasdair McLellan and style by Edward Enninful in Havana, Cuba. From there on, the trickle-down-effect was in full swing coupled with wander-lust inducing travel Instagram posts from tourists and other fashion editorial shoots.
I popped into Design of Europe the other day to see what they have to offer this spring summer 2017 and in the men’s section, I noticed a great selection of tropical prints casual and formalwear shirts in monochromatic colours, muted navy and greys and bright blues and greens. Whilst going through the range I could see a tropical print inspired fashion editorial, I started asking myself how I could style the prints and what sort of setting would I photograph them in as a backdrop. Not only that but as a fashion stylist, I wanted to put something together that can guide the men intimidated by prints and colour on how they can pull them off seamlessly and to show many ways you can comfortably pull off the prints this spring summer.
Photographer: Jerri Mokgofe
Stylist: Jerri Mokgofe
Assistant: Katlego Edgar Magano
Make Up Artist: Lucoh Mhlongo
Models: Tino Chinyani
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